Visitor Experience & Innovation Masterclass

  • 6-modules
  • 29 sessions
  • 6 workbooks
  • planning activities
  • 13 tools & templates
  • quizzes & reflections
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OVERVIEW
Fully self-directed 6-module course including workbooks, tools, case studies and templates. You'll learn:
  • visitor research & interviewing
  • Creating visitor personas 
  • Customer journey mapping
  • visitor experience design
  • Innovation tools for growth
  • Identifying new growth markets 
  • Backstage mapping - the key to execution
  • Building a visitor culture
  • video hours: 
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FOR INDIVIDUALS, TEAMS & ORGANISATIONS

what will I learn?

You will learn the theory, terminology & key tools of customer-centricity, innovation and growth. You’ll be guided step-by-step to design and deliver a visitor/customer transformation program.

You’ll learn how to use the (downloadable) planning tools and templates so you can facilitate your own CX workshops. And you’ll learn the common pitfalls and mistakes so you can feel confident your program will succeed.

Course Lessons

Meet your instructor

—

Robynne Berg

director, thinkplayact
I have been leading visitor transformation, growth and innovation projects with tourism & business events bodies and products for over 25 years. This course is based on the professional toolkit I designed to serve clients and help them become customer-centric and grow. I looks forward to supporting your professional development in visitor experience and innovation. 
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